The LOCALE (Montreal, Canada) brand and store design features art collaborations with local galleries, original works on display both in-store and throughout the brand collateral, and an open storefront resembling a local café. Furniture, fixtures and materials inspired by an artist studio complete the experience. The floor, wall and storefront display fixtures are inspired by sculptural forms, and elements such as the cash desk, overhead beams and pendant lighting reference mid-century workshops. The store evokes the idea of a place where creative people meet to create, learn, socialise and share ideas.
The store is distinct for participatory elements such as a large chalkboard ‘community wall,’ fashion magazine libraries and brand inspiration boards. The main ‘lounge’ area for trying on shoes is located in front of the store, so that activity is seen through the windows. Operable windows are featured, which helps in blurring the difference between ‘inside’ and ‘outside,’ and invite passers-by to be a part of the experience before they are inside the store.
Source: ALDO Group
The store is distinct for participatory elements such as a large chalkboard ‘community wall,’ fashion magazine libraries and brand inspiration boards. The main ‘lounge’ area for trying on shoes is located in front of the store, so that activity is seen through the windows. Operable windows are featured, which helps in blurring the difference between ‘inside’ and ‘outside,’ and invite passers-by to be a part of the experience before they are inside the store.
Source: ALDO Group
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