F-Commerce

 

When people talk about f-commerce (Facebook enhanced retail) what typically comes in mind is the f-store, the Facebook store. But f-commerce is bigger than f-stores. With the launch in 2010 of the Facebook Open Graph Protocol, along with social plugins - brands and retailers have been able to offer Facebook-enhanced retail on websites and in-store, creating a triumvirate of f-commerce opportunities. Notable examples in the two following links.

F-commerce on Facebook & On-site F-Commerce & In-store F-Commerce

Source: Social Commerce Today

Dieselcam

Diesel stores in Spain have introduced Diesel Cam, an interactive installation that allows shoppers to photograph themselves and post the pictures immediately to their Facebook profiles. Shoppers can photograph themselves as they try on clothes and ask their Facebook friends for advice about which garments they should buy, or they can publish photos to show off all the new clothes they are buying. It’s essentially a social mirror and ties perfectly into how the current shopping experience is evolving!

Source: Diesel