Converse

The store’s design features speak directly to Converse’s distinct sport and rock ‘n roll heritage. Converse worked with New York based architecture firm Jennifer Carpenter Architect to preserve as much of the original details of the 110 year old building as possible. The single floor retail space is approximately 650 m2 using several reclaimed and natural elements to create a vintage inspired feel. From old gymnasium bleachers and recycled wood flooring to re-used Brooklyn factory parts and iconic New York City imagery, all in-store elements blend to create authentic design details.

Taking center stage of the space and the first of its kind is a 12 meter wall featuring an expansive Chuck Taylor All Star footwear collection. White tiled walls throughout the space pay homage to the New York City subway, creating a unique backdrop for the new denim collection, which features 24 styles for women and men.

Another key feature of the New York City (US) store experience will be Converse’s unique customization capabilities for both apparel and footwear available in-store. Converse customization will allow customers to select exclusive product including shoes, t-shirts and bags, along with graphics and colors, to create their very own masterpiece of personal expression. Customization Maestros will be on hand to provide one-on-one assistance with two state-of-the-art printers that will offer over 200 graphic options that will be updated monthly, with plans of inclusion of limited edition selections from collaborations with well-known artists. Customers will be able to create and leave the store with their creations same day with the final product presented in its own special package, taking customization to new heights touching an individual’s inner artist.

Source: Converse

Create your own shoes

You can't buy shoes in Morgan Miller Shoes (Las Vegas, US). You have to create them first. Four years ago, Miller debuted her concept — custom women's shoes designed in under an hour. Her customers choose from a wall of bases, whether it's a cork wedge, a kitten heel in white lacquer, or a sexy black stiletto. Then you choose a leather strap — or go exotic and choose python or alligator. Add an accessory strap and then head over the "play table" where you sort through hundreds of buckles and other bling. While you sit in the store and sip champagne or stroll down the street, your shoes are assembled by master cobblers. Once they're done, your new shoes are presented to you on a silver platter.

Source: Morgan Miller

Razemakerz, co-creation, US

What gives more satisfaction than making something with your own hands? Clients can experience a similar joy when they get a share in the production process. Offer a range of parts for the client to mix and match, or write out a contest and produce the most creative ideas. Whatever experience you offer, it will be more enduring than a simple money transaction.

Source: Ridemakerz