Target adds bar code scanner to iPhone app

That stands for "bring your own bar code scanner," and more and more shoppers like the concept, so much so that Target has added bar code scanning to its existing free iPhone app along with a new TargetLists feature that allows you to manage shopping and gift lists from your phone.

Why would you need to use a Target bar code scanner in a Target store if you already know the price of the product? Well, the idea is you could instantly tap into more info without having to talk to a salesperson. In addition to pricing, guests are able to view ratings and reviews and the availability of the product at other locations and extended assortments on Target.com.

The Target iPhone app is currently available as a free download from the App Store and requires a camera to use.

Source: Target

Differentiate through Mobile Retail

In these price-obsessed times, mobile strategies can help retailers add value back into the shopper experience equation.

The emerging mobile channel allows a new breed of shopper to research products and retailers; exchange information with peers; make purchases on-the-go; and shop across multiple venues. There's a mountain of opportunity here for retailers, but a tough one to scale without the proper guidance.

A loyalty-winning mobile strategy is the goal but can be an elusive one without a solid understanding of how your shoppers behave in this new channel and what infrastructure is necessary to scale with and take advantage of the latest technology.

In this informative whitepaper produced by RIS in collaboration with TATA Consultancy Services, you'll get advice on gearing your mobile channel for customer engagement, including tips on building a technology foundation, to designing robust and agile mobile apps.

Source: Retail Wire