Customers are being faced with increasingly complex buying decisions, especially when it comes to technology and services. As a result, increased pressure is being placed on store associates to provide knowledgeable service to customers. The Emerging Experiences team used this opportunity to develop a solution to demonstrate how an immersive interactive experience can assist customers and store associates with complex buying decisions in a retail setting.
Source: Razorfish emerging experiences
Source: Razorfish emerging experiences
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