Scotch&Soda opened last september a Scotch Shrunk store in the Wolvenstraat Amterdam (The Netherlands). To generate more awareness around the opening of this kids store , they rented an old Italian ice cart and gave kids around the area complimentary ice cream. If the kids had a winning star on the bottom of their ice cup they could go with their parents to the store and choose a free T-shirt or baseball cap.
Source: Scotch&Soda
Source: Scotch&Soda
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