The Italian fashion and jeans label, Diesel, focuses on interactivity in its new store window campaign of the flagship stores and is launching an interactive store window campaign throughout Germany.
“The first window (Germany, Berlin) was launched in 2009 to coincide with Berlin Fashion Week and generated an overwhelming response amongst the many national and international visitors. For now, the Diesel Interactive Window will be installed throughout Germany in five Diesel flagship stores. Beyond the national installations, the window is also planned for Milan, New York and Tokyo.”
Source: www.deon.de, www.diesel.com
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