September 01, 2010

The Myths of Fast Fashion and Infinite Markets


All of us in retail give a lot of mind-share to two companies – Zara and Walmart, for two very different reasons. Zara is, of course, famous for fast fashion – getting product from ideation to stores in less than a month. Walmart is famous because, well, how can you ignore a $400 billion dollar company that wants a share of your customer’s wallet, regardless of who you are, where you are and what you sell? If you believed half of what industry observers tell us, you’d want to just close up shop and go home. Can’t beat one on speed, can’t beat the other on price - game over. Read more in...

Source: Retail Systems Research

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