It looks as though Starbucks is trying to shake off its image as a multinational coffee chain and instead focus more on a community personality. In its hometown of Seattle, Starbucks completely revamped one of their stores, 15th Ave Coffee & Tea (Seattle, US), even distancing their widely recognizable name from the store sign, only listing it as being “Inspired by Starbucks“
Source: 15th Ave Coffee & Tea
Source: 15th Ave Coffee & Tea
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