November 04, 2010

Club Med's upmarket strategy

The Club Med office on the Champs Elysees (France, Paris) is the illustration of their strategy to move upmarket. With the desire to create a "Dream Embassy", the ceiling has 36 screens that broadcast the images of different villages, their projections are reflected in the bright crystal suspensions of the master glassmaker William Saalburg. On the floor, blue deformed resin lines reproduce the appearance of the surface of a pool under the effect of rippling water. A green vegetal wall is designed to represent plants from 5 different continents. This small garden is visible from outside the agency and is beautifully lit at night. The sales areas are scattered islets, roundish and delimited by a curtain of yarns.

Source: Club Med

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