November 04, 2010

The Magic of Disney

The Disney Store retail chain unveiled its new store design earlier this year at The Shops at Montebello complex in Montebello, Calif. On Nov. 9, the company will celebrate its latest newly designed Disney store opening in New York's Times Square. The high-tech makeover of the Disney Store includes the first-ever Disney-Pixar CARS-branded RIDEMAKERZ experience, which allows kids to build toy custom cars in the store. The remodel also features multimedia technology, interactive storytelling, Disney Store exclusive merchandise and more. Disney Store unveiled its new state-of-the-art digital billboard in the heart of New York’s Times Square. The 2,000-sq.-ft. billboard is the highest resolution billboard of its size in Times Square, and stands six stories high. The two-story store will be the largest Disney Store in North America and will boast the innovative new concept design bringing the magic of Disney to Manhattan.

Source: Disney

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