
The new Freitag Store is designed to show from all sides the models of bags and accessories. Explore Freitag in Lausanne (CH).

The new Freitag Store is designed to show from all sides the models of bags and accessories. Explore Freitag in Lausanne (CH).

The Heidi.com solution is functional and it seems that they are about the first retailer on the planet to have achieved this. Explore Heidi.com in Neuchätel (CH).

At its factory in Broc(CH), Maison Caillier houses a welcome center designed as a small wood-shingled structure bisected by a glass wall and reveals a boldly modernist interior. Guests can discover their “chocolate personality” by tasting samples with varying amounts of milk, caramel, nuts, fruit, flowers, vanilla, and cocoa. Explore this chocolate showroom.

For Raiffeisen Bank's Flagship the concept of banking as we know it got a new definition, interior designers from the world renowned NAU have created an environment reminding more of a high-end retail space or an open lounge than a traditional bank. Discover more...

In the centre of Zürich (Switserland), there is a shop that is renowned throughout Switzerland and abroad. To connoisseurs, no.7 Münsterhof is synonymous with fine cheese. Chäs Vreneli has decades of experience in selling cheese, but behind its traditional shopfront you'll find a quality of service that is very much of the late 20th century. Its manager is Jürg Wartmann. He has developed his own highly distinctive retailing philosophy, selling natural, high quality cheeses portioned, packed and distributed all over the world, with the accent on freshness.
Source: Chäs Vreneli, The Wall Street Journal


This is a great example of a company understanding that every piece of its brand is important. Swiss company Freitag creates sturdy bags from recycled truck tarpaulins, seatbelts, and inner tubes. Its flagship store design in its native Zurich (Switserland) plays on the company's background to create a startlingly unique environment.


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