March 31, 2011

Freitag Shop

This is a great example of a company understanding that every piece of its brand is important. Swiss company Freitag creates sturdy bags from recycled truck tarpaulins, seatbelts, and inner tubes. Its flagship store design in its native Zurich (Switserland) plays on the company's background to create a startlingly unique environment.

Source: Freitag

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