July 18, 2011

l'Antichambre - parfumerie personnalisée

This new fragrance concept store was opened in Brussels (Belgium). In the Antichambre, perfumes are created under the nose of the client from a selection of 30 bases and after a conversation to explore the tastes and the preferences. The concept of this laboratory boutique combines 'tradition' and 'modernity'. The color (royal blue) and materials (wood floors, copper-colored fabric designed by Luc Druez) are rather traditional. This stands in vast contrast to the minimalist display cases in aluminum and the use of LED lighting. A more intimite space with metallic table and bench behind a 'virtual' perfume cloud area (bronze coloured fabric) symbolizes the transience of perfume. 

Source: l'Antichambre

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