March 29, 2011

Karl Lagerfeld Pop-Up Store for Schwarzkopf

Starting on the 16th of April, Düsseldorf (Germany) will have a new attraction. Chanel designer Karl Lagerfeld is lending his talents to his home town of Düsseldorf and haircare brand Schwarzkopf by creating the Schwarzkopf Lightbox by Karl Lagerfeld. This pop-up store will comprise of three storeys featuring a hair salon, coffee house and an event location. Music events and renowned stylists are also sure to attract a crowd, as will the lightbox itself — its exterior decorated with silhouettes of models like Coco Rocha, Charlott Cordes and Baptiste. Located close to the Graf-Adolf-Platz, in the heart of Düsseldorf between April 16th and May 14th.

Source: Schwarzkopf

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