Taking center stage of the space and the first of its kind is a 12 meter wall featuring an expansive Chuck Taylor All Star footwear collection. White tiled walls throughout the space pay homage to the New York City subway, creating a unique backdrop for the new denim collection, which features 24 styles for women and men.
Another key feature of the New York City (US) store experience will be Converse’s unique customization capabilities for both apparel and footwear available in-store. Converse customization will allow customers to select exclusive product including shoes, t-shirts and bags, along with graphics and colors, to create their very own masterpiece of personal expression. Customization Maestros will be on hand to provide one-on-one assistance with two state-of-the-art printers that will offer over 200 graphic options that will be updated monthly, with plans of inclusion of limited edition selections from collaborations with well-known artists. Customers will be able to create and leave the store with their creations same day with the final product presented in its own special package, taking customization to new heights touching an individual’s inner artist.