Combining architecture, graphics and communication, ... one of the answers for the quest to realise more store differentiation?
Signage is the key lever to enhance interaction with the consumer, to reenforce the brand values, to demonstrate your retail craftsmanship, ...
Technology is the facilitator. New printing techniques on many different materials to innovate: glass, cardboard, curved surfaces, ... Multi-touch screens to stimulate the interaction with the customer. Billboards fill-up the store windows. Augmented reality to assist in the customer selection process. Oversized led-screens to impress.
Some examples are: Villa Moda (Bahrein), Fiat 500 Flagship store (London), Alter Mundi (Paris), Sneakers Delight (Lisbon)