August 31, 2010

How to create a social responsability store concept?

CAMELEON (Brussels, Belgium), in its origin a passioned private sales fashion outlet, tries to realise this in the Brussels area.

Aware of the need to minimise the environmental burden by using ecological materials and equipment, CAMELEON has put its faith in renewable energies to make the Woluwe outlet the first ecologically-constructed store in Europe.

The beehives located on the rooftop of its new building reflect the wish of CAMELEON to establish a link with a symbol of biodiversity and ecology.

CAMELEON is a venue where all the family can enjoy, regardless of age. A child care facility welcomes our members' children in a specially designed area, so that parents can make the most of their visit to CAMELEON.

Source: Cameleon

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