Retail expert Rachel Shechtman believes that the future of consumption needs to be more about content and community. She says that shoppers expect price, quality and service as modern need-to-haves. They now crave surprise and delight and we want to be part of something. These insights led her to create a store in the New York neighborhood of Chelsea that acts more like a magazine – a place that presents new products based on rotating themes. Explore Story in New York.