October 23, 2012

Build-A-Bear wants you to choose, love, stuff and fluff with high-tech

The plush toy-seller has just launched a new high-tech store concept that it hopes will help re-engage children otherwise distracted with tablets, phones and game consoles. The new additions include a 55-inch interactive digital sign out front, with touchscreen and Kinect functionality, complete with unlockable content via barcodes. Discover Build-A-Bear Workshop in St. Louis.

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