December 17, 2011

A retail design award for Hofstede Optiek

Envisioning the “shop as a stage”, the architects managed to create a highly original atmosphere as if taken from a fantasy movie: The new Hofstede salesroom had to be both entertaining and seductive, had to stimulate all the senses without being loud and vulgar. The concept had to embody the opposite of monotonous, overfilled shop windows and endless display racks inside. Discover more...

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