July 24, 2011

Vans inside "Off The Hook" boutique

Early May 2011, Vans will open their first-ever partner store inside of Montreal’s (Canada) Off The Hook boutique. In addition to offering nearly the entire Vans range – from Vault, California, OTW, Girls, Surf and even Kids – the shop also includes the option to create and order custom Vans shoes in-store, an initiative previously only available to US-based online customers.

On the architecture side, Vans and OTH outfitted every inch of space with a custom wood, metal, brick (and a bit of carpet) build-out. The outside of the shop also currently sports a two-story high QR code corresponding with the opening.

Off The Hook

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