The new Carlo Pazolini store, designed by architect Giorgio Borruso, opened end 2010 in Milan (Italy) city center, in the financial district area of Piazza Cordusio.
The new store concept recreates a symbolic metamorphosis. Its front undulated wall is characterised by a piece - the opposite area of the entrance - presenting a cellular shelving system of rounded and elongated multicolor seats. The central area hosts black metal tubes, while the cash desk area is a white, clean surface. “The project plays with time as color compositions shift as one moves through the space,” comments Borruso. “The new installations wrap into each other; each one shapes the other, just as our bodies both reshape and are shaped by the things we wear.”
Source: Carlo Pazolini