UK-based department store chain Selfridges has unveiled last Fall the world’s biggest (3,200 m2) shoe department named Selfridges Shoe Galleries in London (UK), designed by Canadian architect Jamie Fobert. Located on the second floor, the super-sized Shoe Galleries shows more than 4,000 shoes from 120 brands, including 35 new labels and more than 30 exclusive styles designed just for the retailer. And that's part of the beauty of this very 'equal opportunities' shoe celebration: the big designer names sit prettily alongside their more wallet-friendly cousins.
The ground-breaking space also includes 11 ‘apartment’ boutiques for premier labels like Christian Louboutin, Jimmy Choo, Chanel, Dior, Fendi, Prada, Gucci, Tod’s, Repetto, Ugg, Topshop, which are designed according to the labels’ unique style. The Chanel area is a recreation of Coco Chanel’s apartment, while the Christian Louboutin boutique boasts a red carpet and a trompe l’oeil chandelier. Ugg Australia hopes to inspire shoppers to buy its sheepskin boots with a chalet-style boutique, while Topshop’s is the brand’s first footwear department outside of its own stores. The department even has its own restaurant, an outpost of French eatery Aubaine, should you run out of steam mid-shop.