The new retail concept LN-CC (London, UK) is “more of an installation piece than a traditional shop fit”, and with 3 concept rooms stocked with the latest high-end and avant-garde fashions being accompanied by a book and record store, club space and photographic studio. All rooms are linked via an indoor forest and fantastically constructed raw wood and orange acrylic, skeletal tunnel. Owners John Skelton and Daniel Mitchell, with the store design courtesy of celebrated set designer Gary Card, LN-CC’s Dalston store fuses mainline brands – the likes of Balenciaga, Jil Sander and Dries Van Noten – with underground Japanese brands such as SASQUATCH and Wacko Maria and meticulously curated up and coming brands from all over the world, not to mention the music, books and art, which are taken very much as seriously as the bleeding-edge fashions. With further concept rooms and an exhibition space on the way, and super-cool private events already taking place, LN-CC look set to continue pushing boundaries in retail, shaping their own bold, innovative future and inspiring so many others along the way.Today accessible by appointment only, you’ll need to drop a line for further information, or, of course, shop their spectacularly curated product online.
Source: LN-CC
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