The shop plays with the idea of moving Munich’s factory in Capellades to La Roca. The aim is to make the costumer believe that, behind the eight meter wall, a team of 21st century shoemakers are doing their pair of shoes in the same moment. The shopping experience becomes something more exciting: to buy a Munich’s pair means to become, for a while, a lucky kid.
The amazing conveyor belts system invading the ceiling, crossing and rotating when necessary ... the walls that multiply the shop to a blurring infinite… the traffic of boxes going up and down the warehouse… the traffic lights orchestrating all the movements… a sense of speed …
The election of materials was easy from the start: the intention was to recreate an industrial atmosphere using the products that the conveyor belt wholesaler offers, and making a reflecting environment that multiplies the belts to infinite. The pavement galvanized steel All the furniture is also done with the conveyor belt rollers.
Source: Munich Shoemakers