February 23, 2011

Scotch & Soda Serves Up in Toronto

Scotch&Soda opened their first North American store in the Sherway Gardens mall of Toronto (Canada). The glass-front shop is filled with dark tones of wood and brick to provide a chic and cozy lodge feel, creating comfortable atmosphere for customers to select clothing to suit their style.

According to Eric Bijlsma, creative director for Scotch&Soda, quality over quantity is a developing trend in the retail market. To remain strong and competitive it's all about identifying and targeting the unique customer but keeping things simple. We just make products they consider attractive, of good quality, contemporary, genuine and affordable.

Source: Scotch&Soda

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