It was a destination store, a place of discovery where you can find a unique selection that reflect Ido’s passion for shoes, clothes, bags, books, music, magazines and art.
April 2008 90 square meters moved to a new location near the flea market Waterlooplein, right in the city centre, and the shop grew into 290 square meters. It is now situated underground in an old bank vault and still a place of discovery.
The shop is where everything comes together. The people, the projects, the ideas and the inspiration.
Source: 290 square meters