The Virtual Farmer's Market (UK) is the brainchild of Marcus Carter. He wanted to share the farmer's market experience with more people so they too could share his passion for exquisitely produced artisan food & drink. Bringing the experience into peoples homes seemed the ideal way to do this as many people do not have the time, or the means, to visit their local farmer's market. The online Virtual Farmer's Market was born. Seeing the face behind the food has never been more important, and the Virtual Farmer's Market allows shoppers to 'meet' the producer via video streams on the website.