April 02, 2010

RememberMe



Babies no longer grow out of cabbages. People are increasingly aware of production circumstances and many care for the provenance of their purchases. Oxfam realized that an honest background story is too precious to withhold and attached oral memories to their second-hand wares. The only disadvantage? Customers might turn up less quickly to swap the product for a new one...

Source: Oxfam

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