July 15, 2010
Microsoft's technology experiences
Microsoft retail store (Phoenix, US) is designed to give shoppers a chance to experience the best of Microsoft and its partners. The store offers customers a select line of laptops, netbooks, all-in-one PCs, Xbox consoles, Windows Mobile phones and one of the largest selections of third-party software titles in any store. The design of the stores is uniquely Microsoft, with four “zones” that focus on different types of technology experiences. Every detail of the Scottsdale space has been designed to facilitate interaction among customers, the technology, and the store’s highly trained staff. The store design and experience is centered on three core principles: elevating customer choice, providing more value and delivering great service.