May 13, 2010

The naked truth about denim

The Nudie Jeans (Osaka, Japan) shop window in Osaka to celebrate the arrival of the spring/summer collection
Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.

Source: Nudie Jeans

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